The world’s most recognizable beverage brand, Coca-Cola, has undergone a subtle yet significant visual refresh, designed to unify its identity across a vast global landscape of touchpoints. The ambitious brief handed to the renowned design agency Jones Knowles Ritchie (JKR) was deceptively simple: "Make Coca-Cola more Coca-Cola." Th
The Evolution of an Icon: Coca-Cola Unveils a Masterclass in Global Brand Refinement
In an era of rapid digital transformation and shifting consumer loyalties, few brands carry the weight of a century and a half of history. Coca-Cola, perhaps the world’s most recognizable trademark, has announced a comprehensive refresh of its global visual identity. Led by the renowned branding agency Jones Knowles Ritchie (JKR), the initiative se
