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    From Litigation to Licensing: The Strategic Pivot of Getty Images in the Age of OpenAI

    From Litigation to Licensing: The Strategic Pivot of Getty Images in the Age of OpenAI

    BY Neng NanaJune 22, 2026
    Tech Trends

    The landscape of generative artificial intelligence has, until recently, been defined by a stark binary: the innovators building the models and the legacy content owners fighting to protect their intellectual property. For the better part of two years, Getty Images stood as the vanguard of the latter group. As the world’s preeminent stock-photo age

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