The Double-Edged Sword of Hype: Analyzing the Fan Backlash to the ‘Avengers: Doomsday’ Marketing Campaign

Film and Animation

The Marvel Cinematic Universe (MCU) finds itself at a precarious crossroads. As it gears up for its most ambitious undertaking since the conclusion of the Infinity Saga, the franchise is discovering that the very enthusiasm that built its multi-billion-dollar empire can, when mismanaged, become a significant liability. This phenomenon was laid bare

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